You read what appears to be a neon sign, which says, "Argon Sign Shop — Most light up signs are actually made with argon instead of neon. Did you know that? Neon is generally used for red whereas argon is used for the vast majority of other colors. I did a report on argon in 8th grade which is why I know about this. Each student got an element at random, and I wasn't happy with argon at first but honestly I'm glad I got it. I've learned so much over these past 40 years and I'd love to share my knowledge with you. I have personally glass blown this knowledge into all the argon signs inside the store. Come on in!"
You also see both an "OPEN" and "CLOSED" sign on. Will you try to enter?